Walt Disney Company Unveils Breakthrough Wireless Service Specifically Designed for Families

Walt Disney unveiled Disney MobileSM (www.disneymobile.com), the first national wireless phone service specifically designed for families. The wireless service was launched this month with innovative features that, for the first time, allow parents to directly manage their family's wireless experience.

Unlike traditional family plans that focus on shared minutes, Disney Mobile will offer a comprehensive, family-tailored service. It will provide customizable tools to balance kids' cell phone use with controls that allow parents to manage family phone use and help teach kids responsible use. In addition, Disney Mobile will come equipped with all the things tweens and teens are looking for in a cell phone today – from a camera to messaging to popular ring tones and content.

At the core of Disney Mobile's family plans are the Family Center features, which allow parents to:

• set spending allowances and track usage for voice minutes, text messaging, picture messaging and downloadable content determine
• the hours of the day and days of the week when kids can use their phones
• program restricted and always-on phone numbers to manage with whom kids may communicate
• prioritize important family messages
• locate kids' phones with GPS capabilities

Beyond the Family Center features, Disney Mobile will offer wireless voice service, text and picture messaging, and a broad range of entertainment and content that will appeal to every family member, and to Disney fans of all ages.

Disney Mobile phones will have a stylish, clam shell-style design that appeals to adults and kids alike, but the parents' phones will be configured with additional, exclusive functionality for managing the family's mobile experience. These controls may also be accessed via the Disney Mobile website.